Tier 2 is the LMA or Local Marketing Agency/Group. Video continues to dominate the digital landscape. The Importance of Video Content in Days of Uncertainty A/B testing, in particular, is a powerful tool for isolating variables and returning controlled results. 1. Performance data can uncover trends and provide corrective insights, but only testing can reveal the factors driving performance and identify the formulas for repeatable success. My wish is that this website helps you to grow your business and achieve your goals. Lets look into this in a bit more detail we should have made a video ? When it comes to educating potential customers about a product, video content is valuable. With a good marketing automation platform (MAP), you can take a selected cohort and split them into equal, randomized segments. Blog Six Reasons Why Video Content Marketing is More Important Than Ever Marketing Success It's well known that content marketing is an effective way to build your brand and reach your target audience. As a result, customers may view your brand as untrustworthy or even obnoxious, prompting them to look elsewhere. Consumers increasingly expect video media as they navigate products and services, using it to inform their decision-making processes and educate themselves on important features. So if already pictures can boost engagement massively, imagine what moving pictures can do to your business. Between multiple tabs, pop-up ads, and distractions from the family pet, written content simply has too many variables outside the marketers control. So better start crafting your exciting product videos now! How to create cornerstone video content that can be atomized, expanded, and combined with other content formats. Landing pages offer streamlined layouts designed to highlight the call to action (CTA), while video offers better engagement and content consumption data. From both an audience-centric standpoint and a legal standpoint, its critical that people of all abilities and conditions are able to watch and engage with your videos. Cyber PR Army Digital Marketing Made Easy. Not only are CEOs eager to get in front of the camera to personify their brand, but they are also aware that client and vendor testimonials are growing in demand. And Treepodia team has made it sure that video works well regardless of the category in which you deploy it. First things first. But the future has already arrived. The growth of mobile video means, brands need to be sensitive to the personal experience people have on their smartphones. 98% of users say they've watched an explainer video to learn more about a product or service. Its not just businesses benefiting from video; its also changing the way consumers shop and the way marketers communicate with and convert potential customers. But B2B-people are people, too. Content marketing is well-known for its effectiveness in establishing your brand and connecting with your target audience. Focus on the benefits to the consumer, not a list of what they get (they can see that on your website! Maximizing your marketing campaign in this fast-paced digital age is crucial to ensure your brand stands out. Jacob was a Marketing Director for a Chevrolet Buick Dealer Group before coming to PCG. Employing the following features will improve the customer experience and enhance the test results. These cookies do not store any personal information. Andrew Tate is the absolute best when it comes to video marketing and this is the course on how you can replicate his success. That's why video content is important. Facebook needs to find a way to bring big Youtube stars to its platform. Some consumers are still skeptical about buying products and services on the internet because they fear fraud and cheating. For this reason, marketers are increasingly investing in video content that can reach a much wider audience. Faced with these statistics, businesses must prioritize video as a viable marketing channel. Act! An example of this could be a new product or a charity explaining why they need donations. Video is the most popular kind of online material, and its just going to get bigger. The Importance of Video Content on Social Media - Don't Panic London Reduced Bounces and Returns. Its almost always going to be available; its just a question of where. These numbers should tell you everything you need . So, Facebook Live videos, webinar recordings, and other video material with good enough production quality will work as long as the content itself is engaging. With features similar to Facebooks autoplay, video content is demanding high levels of attention -- whether it's implemented on social media, through email or on your website. Its the content that matters! After watching your video campaigns, your audience will be eager to stay connected with your brand and continue following its content. Using Videos in the Classroom to Amplify Learning | Edutopia As video content becomes increasingly more affordable and accessible, its critical for brands to create emotionally charged videos to accompany their other marketing initiatives. We were recently working on our MasterClass reviewand while we have a good chance at ranking above most of the sites in the search results, the top three positions are taken up by a YouTube carousel! Use the strategy of Sight, Sound, (E)Motion. 10 Benefits of Consistent, High-Quality Content Marketing - HubSpot Blog You might have experimented with webinars to promote your business. Research from TV ads shows better message recall when the ad has the same language subtitles. There are a variety of types of videos to choose from: explainer videos, product videos, demos, testimonials, live streams, user-generated content (UGC), and more. YouTube reports mobile video consumption rises 100% every year. If you can deliver likeable video content, it will definitely draw a crowd. 8 Powerful Reasons You Need to Use Video Marketing [TRENDS] Innovate your approach to business with video content. To create a storyboard, start by outlining your ideas. 2. Want to get started with your video marketing today? Make sure to optimize your videos on Youtube for SEO. CTRL + SPACE for auto-complete. In 2017, I started my own company producing cinematic wedding films. When done right, video has the potential to generate exponential organic engagement. Keep in mind that audience segmentation is a delicate process. Emotions are not exactly ROI but social shares can increase traffic to your site, and you can take it from there. Consumers increasingly rely on marketing videos from brands. Besides, online video editing tools are constantly improving and becoming more affordable. On social media, people are more forgiving. Video is crucial because it communicates a story. Now people are looking for candid content, short bursts of knowledge and that personal touch. By Will Wray-Lang 16th April 2020 Everyone talks about how video content is everything, but what exactly is so special about it, and why is it such an indispensable part of any content marketing strategy? Choosing which cohort of customers to segment can be tricky. There are many tools out there like Vyond that make creating videos easy regardless of production or design experience. If you are creating video content on TikTok, YouTube or Instagram Reels, you may be able to add an income stream through their Creator Funds or advertising. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It can be optimized for mobile consumption, making the increasing number of on-the-go consumers extremely accessible. Video can also lead directly to sales. For example, YouTube only counts a view if the video was watched for at least 30 seconds, and the viewing was intentional. The Importance of Video Content on Social Media - Spiceworks Yes, you read that title correctly. In fact, the longer the content is, the more likely they are to do so with either format. Im a video producer, wedding and events videographer and junior researcher with over 7 years of experience making digital content, including working with global brands such as BBC. Check out more posts about video content marketing: _______________ A/B testing is one such tactic that is no less valuable and works best when video landing pages are not optimized for search. Video does it all. Monetization has a clear solution on Youtube and not on Facebook. Send it to a few co-workers and ask for their input. Testing headlines and calls to action is relatively straightforward, but if you want to A/B test overall topics and content, you really need video. Not only that, since Google owns YouTube they love ranking their own site number one for a myriad of keywords. For starters, a transcript from your videos can be used as additional content. Several marketers have credited videos better to communicate a product or services benefits to consumers. Vyond is the leading animation platform on G2. But if its a product feature video on your product page, youll want to look more closely at video completion or conversion rates. Colorado Businesses Face Workers Comp Challenges When Expanding, Colorado's Thriving Travel-Tech Industry How Tech and Travel Giants Are Driving Startup Success, Colorado Quality of Life Shines: Study Ranks Centennial State 2nd for Healthy Lifestyles, Identifying Emerging Real Estate Markets: Key Indicators for Lucrative Investments, Good Company Becky Takeda-Tinker& CSU Global. Video really does appeal to mobile users on a deeper level than on a desktop and TV. We cant trust what we dont know; getting your face out there helps people to feel that know, like, and trust that you hear about so often. Take advantage of the accessibility, value, and storytelling potential of video in an approach to content that considers your audiences as real people. Video has proven to be one of the most engaging content formats. Psst theres also an added bonus! Your work as a marketer isnt over once the video is published. Video content is one of the most popular and effective forms of content on the internet today. We also use third-party cookies that help us analyze and understand how you use this website. System 1 autopilot mental state should lead to less critical thinking, less friction, and more conversions. However, in a social media context, video marketers must remember that people share emotions, not facts. It is important for brands to start including a video with every other marketing initiative. People enjoy watching videos because theyre easily available enjoyable, and often informative. Leadership Three Reasons Video Marketing Is Important On Social Media In 2020 Jonathan Durante Forbes Councils Member Forbes Agency Council COUNCIL POST | Membership (fee-based) POST. 2. Necessary cookies are absolutely essential for the website to function properly. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger. Theyre a roadmap for executing the set vision for the video and minimizing the risk of costly reshoots. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. We're all guilty of passively scrolling through our social media feeds and only the most compelling content tends to make the grade for our attention. In this post, well look at some of the reasons why video content marketing is more important now than it has ever been before. ), 6. Whether youre self-employed, working for a small business or a bigger company, youre probably a creative sort of person, which means youve already got the skills you need to start publishing video content. In video format, marketers can combine images, text, music, and more to tell the kind of stories and share the information they need to ensure customer success. I have a great passion for storytelling, producing videos, writing up blogs and inspiring campaign ideas. This website uses cookies to improve your experience while you navigate through the website. As generative AI hype pushes into the search engine world, SEO is becoming more of a meme than a best practice. Denver-based Image Audiovisuals pivoted its offerings, storytelling is changing marketing and consumerism, Stories have been proven time and again to trump statistics, Preparing for Economic Downturn: 4 Tips for Colorado Business Owners, Navigating the Cybersecurity Landscape: Protecting Colorado B2B Companies from Advanced Cybercrime Tactics, Surviving Food Inflation How Colorado Restaurants Adapt to Rising Costs and Labor Challenges, Grand Junctions Opportunity Zones: A Prime Pick for Real Estate Development. So its fair to say that video is like pizza when its bad, its still pretty good! Video content is a great tool for marketers and consumers to build trust and engagement between the parties. Explore other related content via our curated "Nature and us" playlist. Published Jan 1, 2023 + Follow Wondering why videos are so. Putting yourself out there in video form helps people to see the real you and decide for themselves if they want to do business with you. Feeling innovative? Better production quality is correlated with more trust, but it cant make up for the lack of substance. And explore the world of interactive videos, to encourage actions even more. The answer is simple: Yes, its worth it. You need content that engages, entertains and informs the audience, and the video content just happens to be the best medium to achieve that. Subtitles or on-screen text that convey the message when theres no sound. Which paragraph is the least interesting to people? If you want to create an animated video with Vyond, we offer a 14-day free trial of the Vyond Premium plan so you can try it out before committing to a subscription. INCREASES EXPOSURE. In my spare time, you can find me involved in some sort of sport, playing football or going to the gym. Remember to optimize your videos using keywords, transcriptions, schema markup, and hosting on your own website for maximum impact. Through video marketing your business can garner exposure to a wider audience. Even on LinkedIn, video content performs well. 11. That said, its important not to keep churning out mediocre content video after video. This button displays the currently selected search type. Video = Youtube. 5 min read The Email Revolution Its a bird! Short-form video content has ruled social media in 2022, with YouTube, Instagram and even LinkedIn trying to compete with TikTok. 6. The recognition and connection customers make with your employees will amplify your already amazing customer service. And people are willing to spend more time watching a video than in previous years, with completion rates for short marketing videos just below 90%. Jacob is a Google Specialist with PCG Digital. Text content relies on precise word choice, punctuation and visual features like emoticons to establish the right tone. And they sure did. Video content allows businesses to show the best of themselves while crafting essential narratives around their products and services. First, these videos will enhance your website look and engage your audience on your site for longer. He is the father of 4 beautiful girls and loves to take each one of them fishing and hunting every chance he gets. Incorporate UGC 6. By increasing user engagement, improving user experience, and enhancing your brands message, video content can help your website stand out from competitors and attract more traffic. Moovly gives us whopping statistics: Youre 53 times more likely show up first on Google if you have a video embedded on your website. 1. A highly refined segment is worthless if the sample size is too small; the results wont be statistically significant. But building trust should be a goal on its own. 5 Things That Will Make You Better at Content Writing | Grammarly The Importance of Video Content for Your Business | Brid.TV Video marketing is becoming more and more essential as a form of content marketing. Lets take a minute to think about the times we live in. This has been a full-on video revolution year for marketers. ), people will expect it to be edited and error-free. To get you even more excited, 83% of businesses say that video provides good return on investment. However, the biggest challenge with testing is controlling the audience. But opting out of some of these cookies may have an effect on your browsing experience. In order to successfully engage a brands audience, marketers should always include a call to action in their video content. Youtube is a great place for independent content creators and brands to build their following. Video will be used more for converting and lead generation. There is a time and a place for professional video content, but it isnt always necessary. Create a quick demonstration video of how to use it and why the product is beneficial. Even those of us with computers arent able to stay offline when were out of the house. This type of marketing works because it allows businesses to convey emotions and answer the essential whys surrounding the marketing of products and services. It has given people the necessary tools and inspiration to start their own business and pursue their dreams - a trend that will only continue . In B2C its almost obvious. The likelihood is that more often than not you will come across some form of video content while surfing through. In turn, youll generate loyalty and returns that could never be possible otherwise. If the consumer understands the product, they are more likely to invest in it. Other names and marks are the property of their respective holders. Determine your goals for your overall marketing campaigns, as well as for specific videos. Dont just talk to the audience (do that with radio) entertain them, make them laugh, pull on their heart strings. Marketers whove performed tests know that the more data you have, the more accurate your results will be. No, its just your regular ol email but with a twist. A/B Testing Video Landing Pages | Brightcove All of the above metrics are important, regardless of where your videos shared. Statistics show that 55% of people watch videos online every day, and social media videos generate up to 1200% more shares than texts and images combined. In the 8th annual Social Media Marketing Industry Report Michael Stelzner stated that 60% of the social marketers used video content in 2015 and 73% of the total respondents planned to use it in 2016. It could change your life! But effective marketing videos present your products in a conversational form. Use video content for feedback, interacting with your audience, posting feedback, and working with objections. It can be a dilemma. Home Services Solutions pharmacy management system Work About Blog Careers Third, you dont have to use professional actors, use your employees and showcase your culture (you might be surprised how much acting capabilities your own employees possess). Most of them offer free production with a signed contract, VS your local video agency that will charge a production fee. Why video content will be even more important in 2023 - LinkedIn Users have flocked to the app in staggering numbers, leaving the rest of the social media landscape to try and react. The idea that video content is an excellent marketing tool is not new. More and more people prefer to acquire their news and other information via video and are more willing to share videos with friends; therefore, you must promote your business where your biggest audience is. Unlike a long-winded paragraph, it is extremely easy to consume. Even though video production is not yet the easiest nor cheapest task, it pays off big time. Animation can bring concepts to life that no text or live video can. Live video streams will become an important part of the video content. Video is progressing rapidly and will reach new heights sooner than we think. The idea that video content is an excellent marketing tool is not new. So, no matter what your business is or what you need your website to do, you can do it with WordPress. Trying to explain a difficult concept? How often have you written a text or an email only to discover that the person on the other end didnt quite take it as you intended? 85% of businesses use video as a marketing tool, and 92% of marketers who use video say its an important part of their marketing strategy. Compared to text, the ability to track individualized video results is revolutionary. This is a BETA experience. In 2022, Video Is Where We All Need To Be - Forbes Video has taken off on Facebook and Instagram, two of the most popular social media networks in the world today. Video is an excellent way to improve your ranking odds and earn click-throughs. The dealership needs to advertise WHERE to buy and WHY buy from them. Video can also lead directly to sales. Weve all seen the studies that most people will pay more for a product if the customer service and experience is there. This statement exemplifies the importance of video content for the marketers benefit. Storytelling will be more important than ever. As a result, 87% of businesses are already using video marketing as a tool. Emphasise your brand's mission 2. Use the right channels 5. Why Video Marketing is So Powerful in 2023 - Aumcore If youre just getting into video, it can be a huge investment. New product? Facebook has launched 3600 Video, Live Video, and Lifestage (A Video-Centric App for Teenagers). You dont need to be an experienced videographer or have a big budget to get started with your own video marketing campaigns. Effective video eliminates jargon and technical communication challenges to clearly communicate information. Indeed, the visibility that search affords your content can be significant. For example; an explainer video may be a short whiteboard animation, while a product video may warrant multiple sections with mixed media. Let's talk about video, or the lack of video. Our research suggests that people who view videos on their phones are 1.4X as likely to watch ads as those who view videos on desktop computers or televisions. People can read through a list of facts or instructions in an article but present that in a video, and you will lose your audience. Your product or service is likely to get much more attention if it has video content which can be shared on social media. If youve got an interesting product or service, this is a great method for customers to learn about it in a visually appealing or engaging way. The Difference Between Card Present and Card Not Present Transactions, Best Craft Business Names & Ideas That Are Most Profitable, The Art of the Open Letter How to Write an Open Letter. A bad video marketing plan, on the other hand, can be fatal for a company. Controlling the audience is precisely what unindexed, unlisted landing pages are designed to do. Take note of this statistic and realise the power of video content. Some excellent ways for marketers to draw high levels of attention to their videos is by taking the viewers behind the scenes or creating vision-focused work, rather than promoting products. Lets say you want to launch a new product. It might feel like this is only applicable to those in the B2C sector, but the evidence is that it is just as effective in B2B marketing. Make sure you use a process that will get you results. Aged Care COVID-19 infection prevention and control online training is available for approved aged care providers and employees of approved providers. Here are 8 reasons why you should use video marketing right now. Animation, talking heads, actors, CGI. For anyone who has attempted to learn a new skill or hobby, the power of video content is clear. For example, give them a better choice in the video content they consume. Production quality is becoming more important. Finally, video is important because it can clearly communicate a story. 97% of marketers claim that videos help customers understand products. And smartphone viewers arent just more inclined to watch ads; theyre also more inclined to share them. Why Is Video Content Marketing Important? Videos can make you some serious money. Cyber PR Army. Overall, we are basically trying to say.video content is important. by Justin Coleman | Feb 1, 2022 | Driving Traffic | 0 comments Video content is the foundation of any modern marketing plan. Video content is nothing new, but the accessibility of the medium for local businesses has never been higher. So, its no surprise that video content works so well because its so easy to see whats going on. As a result, you can develop marketing that scales your business and elevates your revenues. Video content is likely to engage us and ignite emotions. In this post, well break down why its vital to use video in your marketing, and how to get started if you arent already. We recently published an infographic on how powerful video will become. In fact, 88% of video marketers agree that video gives them a positive ROI. Video displays nonverbal communication. Another fantastic benefit that marketers adore is your search engine results page rating. Feature a consumers story in a case study video so that other consumers can relate to your brand on an individual level. 4 Reasons Why Video Content is Important for your Business Again, WordPress isn't only for blogs or websites. Common forms of video content include vlogs, animated GIFs, live videos, customer testimonials, recorded presentations and webinars. Interview an expert in the field and record their answers. If you dont already advertise on TV then be sure to have the conversation about a min media spend to get the free production. I'm not sure I can give you the right answer as I suspect it has something with how the human brain perceives images. Video content is not only the perfect tool for standing out on a cluttered timeline but can also easily be shared by consumers. Why Video Marketing is So Powerful in 2023 Generally, video marketing 2023 is only one part of an overall marketing or advertising strategy. Because of the popularity of video content, it is now easier than ever to find video production companies that provide all kinds of footage, including high-resolution drone shots. Just like the difference between website content and socials, the format of your webinar is what counts. Why video is important If you're still wondering if video is worth the hassle, I hope we'll be able to convince you to get started. Video content is all but essential in todays multimedia digital world. And YouTube is the second most popular social network in the world. These cookies will be stored in your browser only with your consent. Did they reread any parts? Digital Marketing Made Easy. A landslide of a comparison! Social video generates 12 times more shares than text and images combined. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank. If a picture is worth a thousand words then a video is worth millions. For skippable video ads, the rate is 9%. Compared to text, the ability to track individualized video results is revolutionary. These specific metrics are difficult to measure through traditional forms of content. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI. It's no surprise that YouTube is the 2nd largest search engine when one-third of online activity is spent watching video and 55% of people watch online videos every day. Emotionally charged, creative video advertising can be spread on the Internet in a matter of days, getting millions of views.

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